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Laundry Detergent

A highly concentrated, refillable laundry detergent that delivers powerful results with just four pumps per load. Delivered in a light refill pouch that fits right through your mailbox and includes up to 50 washes.

Starter Kit

Refills only

Choose your Color

Cloud

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€20,00

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One-time purchase

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What you get

The Starter Kit includes:
• 1× 500ml Ever Bottle (durable, designed to last)
• 500ml pouch filled with Dish Soap

Already have your Ever Bottle? Choose 'Refills Only' to only receive the 500ml pouch.

Scent description

Gentle and herbal-fresh. Aloe & White Tea brings together calming plant notes with a whisper of jasmine. A comforting clean that soothes the senses with every wash.

Laundry Detergent

Starter Kit

Refills only

A concentrated, refillable laundry detergent that delivers powerful results with just four pumps per load. Works in all water temperatures, certified gentle for skin, clothes, and planet.

How it works

Pump four times into your drawer for a normal load. A heavily soiled load requires up to six pumps.

How it works

1

Fill the bottle with the pouch

How it works

2

Pump four times into your drawer for a normal load. A heavily soiled load requires up to six pumps.

How it works

3

Load the machine & press start

Ditch the heavy bottles and do laundry the smart way

Why juggle bulky bottles all year when one compact refill gives you up to 50 perfectly measured washes. No mess, no waste, just four effortless pumps per load.

Saves 15+ plastic bottles from a landfill a year

Saves 12+ plastic bottles from landfill a year

Safe to use on

Removes stains

Just four pumps per load, no mess, no measuring.

Powerful stain removal that works in all water temperatures, even on your toughest laundry.

Slim and light refill pouches delivered to your door, no heavy bottles, no last-minute store runs.

Ingredients

Every ingredient is chosen with care. We combine naturally derived ingredients with safe, proven alternatives when they offer better performance or lower environmental impact. Always biodegradable. Always surface-safe. Nothing unnecessary. No harsh chemicals. No fillers.

All ingredients

Frequently Asked Question

Do you have questions about this product? Here you’ll find the most frequently asked questions.

Does it work in cold water?

Yes. It’s effective from 20 °C and ideal for everyday laundry. For heavier stains, 30 °C or warmer is recommended.

How many washes does one refill last?

Each refill lasts for approximately 50 washes when using four pumps per load.

Is it safe for sensitive skin and all fabrics?

Yes. The formula is gentle, non-irritating, and suitable for everything from babywear to wool and delicates.  Always follow the care instructions on your garments when using this detergent.

Specifications

B Corp certified

We’re proud to be a certified B Corporation. This means we’re meeting the high standards for social and environmental performance, transparency, and accountability. A cleaner planet is our commitment, more than just a label.

Scent description

Gentle and herbal-fresh. Aloe & White Tea brings together calming plant notes with a whisper of jasmine. A comforting clean that soothes the senses with every wash.

Sustainability

Sustainability is built in, it’s the core of what we do.

Every formula is biodegradable, every material is chosen with care. We design for circularity, minimise waste, and disclose every ingredient. Clean for your home and cleaner for the planet.

Packaging

Refillable by design.

Refills come in glass containers or monomaterial pouches to reduce waste and shipping impact. Every detail , from trigger sprays to paperboard sleeves, is designed for reuse, recycling, or both. All chosen for circularity, not disposability.

Lifetime warranty

We make our items to stand the test of time. To ensure you can enjoy your product for as long as possible, we offer a lifetime warranty on all components. Of course, some signs of use like bumps and scratches, are part of the story your piece will tell. They don’t diminish its value; they add character.