Graanmarkt 13 x Kinfill

We made cleaning sustainable, fair, elegant, sophisticated, transparent, and effortless — so you didn't have to.

The future of cleaning

A spotless home and a bright future

For so long, cleaning has meant boring routines, single-use plastic, harmful chemicals, big shady companies. We're here to change the rules of the game.

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Your cleaning essentials

Buy once, refill forever

Why on earth should we bring you water?

You already have it: our biodegradable concentrates are made-to-blend at home, to reduce the environmental impact of plastic waste and CO2 emissions.

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The Cleaning Cloths

Because your planet-friendly cleaning experience just isn't complete without a natural cloth to go with your Forever bottles.

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Sustainable is beautiful

Green chemistry for the greater good

The finest natural fragrances, a polished and advanced packaging system, a virtuous service: in other words, here is the most comfortable, elegant, and tailored home care solution around.

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