For the purpose of this Privacy Policy, “personally identifiable information” means any information by which someone can be personally identified. This includes contact information such as name, email address, address, phone number, and other information incidental to providing goods or services (referred to herein as “personal information”). We collect personally identifiable information from you only when you voluntarily provide us with this information, such as when creating an account, placing an order on the Site, contacting us with a question or comment, or signing up to receive marketing emails from us.

In addition, as is true of most websites, we may also gather non-personal identifiable information about your computer such as your IP address, browser type, referring/exit pages, and operating system. The Site uses a browser feature known as a cookie, which assigns a unique identification to your computer. The information collected from cookies allows us to provide better customer service to you and to improve features of our Site in a variety of ways, including by determining whether you have visited the Site in the past and which pages of our Site you have visited. See section ‘Cookies, Pixels, and Similar Technologies’ below for additional information.

If you are uncomfortable with the idea of your information being used in this way, you are free to opt out. See the “How you manage your personal information” section below.

By providing personally identifiable information to us, we are able to perform a number of business functions, such as:

• Send you requested information
• Respond to customer service requests, concerns, comments, and questions
• Send you newsletters or other marketing communications
• Improve our website and marketing efforts and otherwise assess the needs of our business
• Conduct research and analysis to help develop better products
• Perform administrative actions, including (1) Account management, customer service, delivery updates, or system maintenance; (2) Process payment(s) for products or services purchased; (3) Process applications and transactions

Our uses of such Technologies fall into the following general categories:

Operational. We may use Technologies that are necessary for the operation of our Site. This includes Technologies that allow you access to our Site and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of functions such as shopping carts, saved search, or similar functions.

Performance-Related. We may use Technologies to assess the performance of our Site, including as part of our analytic practices to help us understand how our visitors use our Site, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services or tools.

Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Site. This may include identifying you when you sign in to your account or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content.

Advertising-Related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our Site or on third-party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement. We may also use third parties to serve targeted advertisements to people similar to our customer base (e.g., by uploading a hashed customer list to Facebook Custom Audiences) or incorporating a pixel from the third-party on our Site. Even if you have disabled certain cookies, advertisements may still be displayed to you through these third-party channels.

If you would like to opt-out of the Technologies we employ, you may do so by blocking, deleting, or disabling them as your browser or device permits. We do not override these settings or options. See Section “How you manage your personal information” for additional information. Please note that blocking, deleting, or disabling these Technologies will affect the functionality of our Services and may prevent you from being able to access certain features.

We may share information collected through the Site with our subsidiaries, affiliated companies, and business partners for the purpose of providing you with the products and services you seek from the Site. Furthermore, in order to provide you with a better customer experience, we may share information with service providers, subcontractors, and business partners who have been retained to perform business functions on our behalf or to provide services to us. These services include:

• Order fulfillment and delivery
• Customer service and support
• Email service delivery
• Advertising, marketing, surveys, and promotions, including partnerships and collaborations with other companies whose products or services we think you might enjoy
• Information technology and office services, including software and website development, website hosting, management and evaluation, and data processing, exchange, and cross-referencing
• Payment processing services, fraud protection, and credit risk reduction
• Legal, accounting, audit, and other professional service providers

In addition, by submitting your personal information on our Site, you are hereby granting permission and making an “inquiry” to us, our affiliated entities, third-party marketing partners/vendors to be contacted.

We reserve the right to disclose your personal information as required by law such as to comply with a subpoena or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; if our company is involved in a merger, acquisition, or sale of all or a portion of its assets.