Down to Earth: exploring Seoul, South Korea

Down to Earth: exploring Seoul, South Korea

The team recently set off on a journey to the vibrant city of Seoul, where tradition meets innovation. This promised to be an unforgettable adventure. Staying in Seoul's tallest building, they embraced the heights, took in the dazzling lights, and bustling streets from above. Every moment was filled with inspiration, from savouring kimbap to exploring the rich art scene and pop-up stores. And because we don’t like to gatekeep, we're excited to share our top tips for experiencing Seoul.

- Cafe culture is big in seoul, a selection of favourites: Osulloc Tea, Cafe Onion, EPHEMERA, Camel Coffee, Blue Bottle, and NUDAKE. 

- Tteogsan, a hidden gem, go here for tteokbokki, a vegetarian lunch

- MMCA (National Museum of Modern and Contemporary Art) Seoul

Beaker, an ethical lifestyle store featuring local artisans

- vblk, or Vorblick, for your dose of quality design that will last

- Explore nature within the city in Dosan Park, an urban green space promoting biodiversity, and Seokchon Lake, a natural ecosystem in the heart of the city.

Download the recommendations map here.