We like smart choices, zero waste, and a cleaner lifestyle. We’re also about transparency and that’s why we’ve made a list of the choices we’ve made, so you have all the info you need.


Our Italian glass Forever bottles are designed for endless reuse. Just refill, recycle, and repeat. It's simple.


As an addition to glass we started working with 100% recyclable aluminum, the most recycled metal on the planet. These bottles are also designed to be reused and recycled endlessly, ensuring zero waste, but in a more lightweight version.


We’ve upgraded the refills with new lids, while containing some plastic, it does ensure no leaks and therefore less waste. We never want to create plastic waste, so you can send them back to us for endless reuse.

FSC paper

All packaging and custom boxes are made from a single sheet of FSC-certified recycled cardboard, ensuring a safe, carbon-neutral journey from our warehouse to your home.

Clean ingredients

All  products are free from the bad stuff like palm oil, formaldehyde, and phthalates. Plus, everything is vegan and cruelty-free.

Made in Europe

Our high-quality formulations are crafted in Europe, mostly in the Netherlands where our office and warehouse is based.


Free from VOCs, our products are safe for everyone, including pregnant/nursing women, children, and pets.